MARKETING BUDGET PLAN TEMPLATE HOW TO
MARKETING BUDGET PLAN TEMPLATE TRIAL

There are THREE key reasons why a budget is essential for B2B SaaS marketing. Why do you need a B2B SaaS marketing budget? I wanted to apply First Principles Thinking and find a solution for me. From a real requirement and problem solving perspective. I wanted to understand B2B SaaS marketing budgets from the foundation, from real world application and critical thinking.But I didn’t know the baby steps – where do I even start in that sheet template? I wanted something easy to start with. Gazillion rows, columns, fancy formulas and lots of data to be input. Most SaaS marketing budget templates look really complicated.For those reasons, someone else’s SaaS marketing budget template might not fit in my own use case. Every company has a different marketing playbook, strategy, team structure, revenue, budgets.I also realised that searching in Google wasn’t helpful as copying someone else’s SaaS marketing budget template didn’t make sense. Have you seen the SaaS marketing budget templates out there?! They look scary. I was clueless, so I searched on Google for “ marketing budget templates“. Most SaaS marketing budget templates are useless

MARKETING BUDGET PLAN TEMPLATE HOW TO

In this article, I shared how to plan your B2B SaaS marketing budget from the eyes of a first-timer.

MARKETING BUDGET PLAN TEMPLATE TRIAL

So I figured it out through trial and error over the years.

How will a B2B SaaS marketing budget help me?.

WHAT do I even need in a B2B SaaS marketing budget?.

HOW do I customise a SaaS marketing budget template to my requirements?.

WHERE do I find a SaaS marketing budget template to start?.

Instead, I had a gazillion questions in my head but no answers. When I got the opportunity to lead a marketing team and asked to create a marketing budget, I was expected to know everything. SaaS marketing leaders are surprisingly tight-lipped about how they manage their marketing budgets and their marketing budget templates.

How much are other SaaS companies spending on marketing?.

#5 Define the actual numbers in the budget.

#4 Align with leadership on company’s revenue goals.

#3 Find what % of total revenue is spent on marketing.

#2 Add up the expenses based on each marketing channel.

#1 Understand your monthly spend (by looking at your expenses).

Why do you need a B2B SaaS marketing budget?.

Marketing budget plan template